I’m so glad you’re here! I’m the blogger behind Hibiscus, where I share my love for effortless beauty, plant-based living, and all things books. My goal? To help you simplify your routine, nourish your body, and discover stories that inspire you.

Emily Hibiscus

I’ve always believed that self-care doesn’t have to be complicated, healthy food should actually taste good, and the best way to escape reality is with a really great book. I hope you leave feeling inspired and refreshed, no matter what brought you here!

My motto

A few years ago, I started experimenting with vegan recipes after struggling with sluggish energy and wanting a more mindful way to nourish my body. What started as a simple food challenge turned into a passion for plant-based living, and I’ve never looked back. Now, I love creating and sharing delicious, easy recipes that make eating vegan feel effortless and fun.


I wasn’t always plant-based

Fresh out of college and in the need of a creative outlet, I started the Hibiscus blog.
I started by sharing fashion and lifestyle articles and discovered my passion for writing!

Hibiscus Blog was founded in 2015

The blog was born

In 2017 i found that my new love of writing developed into a love for reading as well! I started sharing book reviews and the Hibiscus blog started taking off.

I found my tribe of fellow book lovers 

I became a book lover

Pandemic chaos

With so many of my fellow book lovers locked down and stuck inside, the Hibiscus blog REALLY took off and I was able to leave my 9-5 as a receptionist. Thank God!

During lock down The blog grew 10x

Vegan lifestyle

Sick of feeling sick, I was desperate for a fix. Switching to a vegan diet solved so many of my auto-immune issues! I started sharing plant based recipes that i love and the blog grew EVEN MORE!

In 2022 I had a health scare and dove into vegan eating

Helping other women

The Hibiscus blog has changed my life in ways I can't put into words. Now my days are filled with writing, travel, and teaching other aspiring bloggers how they can change their lives too!

Now I help other women make money blogging

what is your biggest strength in being visible online?

Just showing up and being vulnerable in all that I share. I love showing others that they can do it too!

a. Facebook 
b. Twitter
c. Instagram
d. YouTube

What is your favorite social platform?

a. Scotland 
b. New Zealand
c. Paris
d. Russia

If you could live anywhere in the world, where would it be?

Wake up and drink a cold glass of water

My biggest guilty pleasure:

Browsing a bookstore for hours

My favorite way to spend a weekend:

a) Avocado toast
b) Vegan sushi
c) Dark chocolate
d) Spicy peanut noodles

If I could only eat one food forever, it would be:

A beachside bungalow

My Dream vacation spot

a) Iced oat milk latte
b) Matcha with almond milk
c) Straight-up black coffee
d) Vanilla chai latte

My go-to coffee order:

Hibiscus Quiz

Grab my free “Hibiscus Blog Starter Kit”—it’s packed with my go-to tools, a simple content plan, and tips to launch your blog with confidence. Sign up below to get it sent straight to your inbox!

Want to start your own blog but don’t know where to begin?

Get My Free Blogging Toolkit!

Meet me on Instagram